EXILE ² Shanghai

还记得之前 Pos t过位于东京银座的 水晶深林 - Swarovski 新店吧? 当时限于其室内装饰工程还没有完工, 只能一睹店面形象的风采. 现在好了, 现在这家旗舰新店终于完工并开业了, 让我们去领略一下设计师 Tokujin Yoshioka 打造的全新 Swarovski 吧.

过去的 Swarovski 品牌店面形象給人的感觉是庄重高贵的, 黑色主调结合水晶的光影. 2006年, Swarovski 决定做出改变, 通过邀请世界各地的知名设计师为其新的商业环境做设计竞标, 之后便是这座 “水晶深林” 的落成, 同时也标志着以后的 Swarovski 将会用一种全新的形态出现在我们面前.

这座新店的特色有许多, 首先就是门店形象1500个不锈钢镜面构成的 “水晶瀑布”; 然后使用了大量的水晶和金属碎片装饰点缀, 用来营造一种神秘的氛围. 整个空间显得十分通透, 室内的水晶与光纤结合的吊灯显得如此华丽高贵和神秘, 水晶的光线贯穿整个空间. 其次用水晶碎片打造的楼梯别致到无法形容. 如果你留意地坪材质, 你会发现这些石材不是普通的材质, 它们都是用碎晶体改造过的, 这些碎晶体被嵌入材料里, 光线照射到石材表面的时候能创造出一种神奇的效果. 还有很多很多… 看官们自己去领略吧…

摘录两小段设计师 Tokujin Yoshioka 对于这个项目的访谈:

How is it like to be working with crystal?

My initial impression on the crystal was luxury. After learning the history of the Swarovski crystals and spending more time on a dialogue with the material, I was drawn to the beauty, transparency, and poetry of crystals, which harmoniously form the brand philosophy.

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What was the challenge you have encountered in the project?

While Swarovki has its long and respectful history, the company challenges anything new and experimental. I have gained a stimulating and interesting experience through the collaboration with them.

The red and blue store has been an icon of the brand up to now. In order to reflect the brand philosophy even stronger in the new retail design, however, I pondered on the idea of covering the entire walls with the white relieves and aimed to achieve the recognition of the brand at a glance even from a far distance.

Until the plan is finalized, we have spent considerable amount of time on the verifications and experiments with materials and system used in the store. The challenge would be to modularize design so that the same system and function will be applied in the succeeding stores in order to realize a consistent concept of “Crystal Forest” around the world. I have tried that the modular system and function will not to ruin the poetry of Swarovski brand.

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Posted in: Interiors
Tags: Design, Interior